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Wet Cement™

Foundational Go-To-Market Solutions

What is Wet Cement?

Our business accelerator. Wet Cement is custom mix of Go-To-Market solutions (i.e. frameworks, products and services, market positioning, segmentation strategy) to help Orgs re-model or start-up, without starting from scratch. 

We can package any of our frameworks or products together to help embed our off-the-shelf solutions as customized, proprietary and ownable business assets.

 

Wet Cement FAQs

What is it? Wet Cement is a mix of Construktion assets that our customers can leverage to create Custom, ownable Brand assets. This includes most of our proprietary frameworks and assets, including our scalable Prototypes (Innovation-in-a-box). This is not synthetic or artificial. This is craft, Human Intelligence (HI).  

Who is it for? Designed for Organizations at any size, every maturity stage, in any industry across the world. Founders, Team leaders, Heads of… this is for Thinkers, Builders and Doers who need and want more than AI can deliver. 

This is extremely important to stealth start-ups who are looking to safeguard ideas, while minimizing exposure to public models with limited transparency on who owns what and where ideas can end up. 

What is our approach? 100% Custom. We will work with you to take our assets and remix them using an existing mold, so we are not starting from scratch. This ensures a tailored, personalized fit… without the time and cost requirements of recreating it from scratch. 

How long does it take to mix Wet Cement? It depends. Wet Cement can be created using pre-existing foundational assets (our and/or yours) and/or it can be mixed with new, proprietary assets built to spec. 

How much does it cost? It varies based on the size & scale of the business use case, with varying rights management options. This is a custom product & service package, negotiated on an individual basis (there are also category exclusivity options). Cost & timing will be determined and agreed upon during scoping sessions. Terms and conditions apply. 

Our Preferred ‘Ways of Working’

Buckets of Wet Cement

Starter Material w/ Custom Mixing

TBD

 $$ – $$$$

Need help with defining 1, 3 and/or 5-year Omnichannel roadmaps?

Our Team has helped provide accelerated transformation by enabling Teams to see the BIG picture and empower them to work together in the trenches.