OmniTune™ Ecosystem Audit

OmniTune FAQs

What is it? OmniTune is a custom measurement framework and diagnostic tool for 1st & 3rd party connected ecosystems intended for external and internal Customers and stakeholders. 

Who is it for? Designed for Organizations at any size, every maturity stage, in any industry across the world. CX leaders, C-suite Execs, Department Heads, Procurement… it can be customized for someone just like you. 

What is our approach? Our approach starts with the desired Customer Experience (CX) and then works backwards with an outside-in methodology to systematically document friction.

What types of friction are we talking about? Almost all types of Organizational friction can by mapped to issues between Humans, Data and Machines. Sometimes they are easy to spot surface level frictions and other times they are deeply rooted and buried beneath layers of cultural complexity. 

• Human Friction Do our Teams work together or is internal competition and infighting running rampant? Do your Teams know who does what, when and why? Are internal processes and documentation clearly defined? Are there undocumented territorial turf wars and fiefdoms being built? 
• Data Friction Do your Teams produce activity and engagement data equally? Are your partners and publishers holding your data hostage? Are there gaps between data sets that prevent unified Customer Experience?
• Machine Friction Are there overlapping capabilities? Unexplainable utilization rates? Build vs buy incompatibility?  

What does it inform? The output helps prioritize the ontology work needed to help lay the foundation for your organization’s Collective Human augmented Intelligence (HI + AI). 

An ontology, in this use case, is the context, semantics, and syntax needed to help arrive at a shared meaning of understanding that is unique to your Org. Think structured & unstructured data, knowledge graphs, dictionaries and thesauruses, process and workflow, documentation and governance.    

What is measured? Our core framework is a composite metric made up of tough to measure, hard to quantify and purely subjective attributes that we identify as hidden HI (Human Intelligence). 

How was it designed? OmniTune is the output of 25 years of in-the-trench experience doing the transformational heavy-lifting at leading agencies, independent consultancies and matrixed Global organizations. We defined a common set of pain points, identified a way to spot them and map them back in an organized way that helps measure the difficult to measure.  

What are the typical outcomes? Re-prioritization of work streams to focus on alleviating the friction so that your Org can operate smoothly, with greater efficiency. 

What are the primary deliverables? Insights & findings report along with a prioritized action plan on how to improve with unfiltered recommendations. 

What are the typical findings & insights? OmniTune uncovers the Hidden Intelligence (HI) that your Org needs to prioritize business decisions by identifying efficiencies and opportunities to improve effectiveness through working smarter, not harder.

How much does an OmniTune audit cost? These are Enterprise-grade projects ($$$) with variable costs. 

Is the OmniTune framework licensable? Yes! Not only is it licensable, but we can create a customized framework that is tailored to your Org, complete with a measurement framework and set of questions to power your recommendation engine.