Ecosystem
![Ecosystem](https://construktion.com/wp-content/uploads/2020/11/Construktion-Ecosystem-99x100.png)
The Ecosystem Challenge
Depending on your digital maturity, your organization’s ecosystem will comprise of websites, social channels, 3rd-party hosted content and programs, automation platforms, ad servers, technology solutions, data warehouses, data lakes, CDPs – compounded by products, brands, business units and global complexities.
From a technology standpoint, this involves standardizing, normalizing and stitching data sets together across systems (and data sharing agreements) in an attempt to get a unified view of analytics that can power customer experience (CX).
Some organizations have tried to solve for this by creating internal digital center of excellences (COEs) with a mission to centralize and consolidate in the name of consistency.
Having experience building and operating digital COEs, we can partner seamlessly with your organization and lend a helping hand.
Activity data is not generated uniformly
Unless there is a coordinated effort, the nature of the business will typically result in a combination of differences. Even when similar tech stacks and web analytics platforms are used, they could be set-up, configured and operated differently. By different teams. With different techniques.
![activity data is created by everyone activity data is created by everyone](https://construktion.com/wp-content/uploads/2020/11/activity-data-is-created-by-everyone.jpg)
Activity data is created by everyone.
With different processes, different teams can produce different data points for the same metrics without even realizing it. Our solution aims to establish a baseline level of analytics standardization, while providing the flexibility for teams to go above and beyond.
![Baseline level of analytics standardization.png Baseline level of analytics standardization.png](https://construktion.com/wp-content/uploads/2020/11/Baseline-level-of-analytics-standardization.png.jpg)
Activity data informs everything else.
Ensuring data quality is flowing into the ecosystem at the point of entry will save time, cost, and headache. Upper-funnel activity data from marketing, PR, and sales programs is used to inform the business and power CX across a matrixed org.
![Ecosystem Ecosystem](https://construktion.com/wp-content/uploads/2020/11/Picture1.jpg)